SMS is becoming an increasingly important aspect of efficient multi-channel marketing as more businesses attempt to target customers on the go. However, because few digital marketing organizations offer SMS as a core service, their clients may be missing out on important customer communications and enhanced ROI.

Companies incorrectly assume that mobile marketing necessitates a significant investment in apps, that it does not allow for personalized, focused communication, and that it lacks robust ROI measurement. The reality is that acquiring access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalized, targeted text message. The ability to initiate two-way SMS messaging between a firm and its mobile customers is critical to creating a brand in households all over the world, as long as consumer privacy is safeguarded through legal opt-in procedures.

Here's how Talito can be of assistance through our key findings.

SMS is a direct, real-time channel.

With a read rate of 97% within 15 minutes of delivery, SMS is one of the most instantaneous channels accessible; you can rest assured that your time-sensitive communications will be viewed almost immediately. When paired with other popular channels like email and social media, SMS campaigns achieve a successful ROI of 45%. Talito facilitates you with the ability to send hundreds of personalized messages with a tap of a button.

Talito works with and supports other channels.

Within the marketing mix, it's critical that all channels perform effectively together, and SMS is no exception. SMS is a wonderful solo channel, but it can also be used to supplement and assist other marketing channels like social media and email.

SMS can complement and support other popular consumer mediums like social media and email, in addition to being fantastic on its own. They can, for example, serve as a reminder to customers to read an email sent by a company hours or even days earlier. A simple follow-up SMS that asks, "Have you read our email?" can assist raise email open rates by 20%–30%.

Learn more about your customers.

SMS is an excellent way to obtain feedback from your customers through surveys. According to research, 31% of consumers will participate in a survey through SMS, with users taking just over 5 minutes on average to respond. That is to say, you can achieve excellent outcomes in a short amount of time.

Increase customer engagement with Talito

Consider SMS as a strategy to improve how your company communicates with clients across the customer lifecycle. Customers may value updates and news on upcoming changes within the company, but this information is best communicated via email, where longer, more creative language is more suited. Although marketers may consider texting to be intrusive, many customers have become accustomed to receiving text messages when utilizing local businesses such as grocery stores, restaurants, and retailers.

Brands can also employ texting for more immediate, anticipated sales-related incentives like coupons, discounts, promotions, or even birthday messages.

You can monitor, track, and enhance your response data using Talito.

SMS makes it easy to quantify significant ROI, identify customers who engage via text message, and monitor delivery rates, demonstrating the truth behind the myth that SMS is an un-trackable medium.
Businesses can use Talito's analytics feature to generate more focused ads and gain a deeper understanding of their mobile database. SMS not only saves money and improves ROI, but it also allows a corporation to target clients via email or another channel by profiling and segmenting off numbers that are less likely to respond.