Instant messaging is all the rage these days. In just a few years, instant messaging platforms have well surpassed their original goal of putting people in touch with each other and are now used for all kinds of things. From sharing jokes and funny videos, to soliciting donations for charity and launching new products and services, and even mobilizing people for protests, messaging apps play an important role in all spheres of life, be it personal, commercial, religious or political.

The latest messaging application usage statistics reveal that WhatsApp has 1.6 billion active users and Facebook Messenger 1.3 billion active users, making them the two most widely used messaging apps the world over. The popularity of these apps stems from a number of diverse factors, top among them being their multi-functionality - you can send messages, record voice memos, make voice and video calls, create groups and share attachments. They are easy to use and incur no additional costs beyond regular data charges. Given this kind of efficiency and cost effectiveness, WhatsApp and Facebook Messenger are also gaining more traction in the business world.

Talito has now incorporated both WhatsApp and Facebook Messenger into their engagement space, offering banks and enterprises even more modes to connect with their customers. These chats can be very easily activated by a customer through the click of a button which could be incorporated into any online communication, especially web-based advertisements. From there onwards, both parties have the opportunity to chat, share attachments and perform any other function available on that app.

Talito creates an official, verified business account for all registered users. Thus, when a WhatsApp chat is triggered, users will receive the organization’s business portfolio which establishes the authenticity of the organization. This will go a long way in assuring a customer that they are indeed communicating with an actual business, putting their minds at ease and winning their confidence.

While some businesses have already been using WhatsApp, they have been facing many stumbling blocks. One of the biggest issues is the lack of verification, leaving recipients questioning the legitimacy of the messages they are receiving . This can be easily overcome with Talito which creates an official, verified business account. When a WhatsApp chat is triggered, users will receive the organization’s business portfolio establishing authenticity and so winning their trust.

Different people prefer different platforms for communication. Furthermore, single users themselves could message on separate apps.This could pose a potential challenge for banks and enterprises in terms of managing multiple chat options. Trying to handle each app individually could get very unwieldy and there is the risk of missing customer communications and losing track of discussions. Talito integrates all these apps into a single channel. Agents only handle one medium regardless of which app the client has used, making the entire process smooth and efficient.

Another challenge for enterprises and banks is managing the multiple chat options. Different people can choose different platforms to contact a company. Furthermore, single users themselves could message on separate apps. Trying to handle each app individually could get very unwieldy and there is the risk of missing customer communications and losing track of discussions. Talito integrates all these apps into a single channel. Agents only handle one medium regardless of which app the client has used, making the entire process smooth and efficient.

On top of this is the ability to tag a chat. In this way an enterprise can keep track of the number of inquiries made about a specific subject. Agents also have access to the chat history of each customer, facilitating more individualised and relevant responses. The seamless switching between agents means that matters can be dealt with by the most suitable person with minimal wait time for a client. All this translates into superior customer service that will surely reap tangible results.

Users around the world profess that they enjoy WhatsApp and Facebook Messenger because they seem friendlier than other chat options. Even when chatting with a company, there does not appear to be any stuffiness or formality; the conversation is easy-going and relaxed. Enterprises can leverage on this, making themselves more approachable and so building a closer rapport with customers. Giving them both options means clients can choose the app they are most comfortable with. Talito is the perfect engagement platform through which to reach out and connect with your customers through the most popular messaging apps in the world.