Best practices in SMS marketing

Admin . 22nd September, 2021 . 2 Min Read

The primary goal of SMS marketing is to be effective and increase conversions.

You don't want to irritate customers or harm your company's reputation.

It's critical to give your texts the feel and importance of one-on-one conversations.

You can achieve this by following key guidelines.

  1. Make personalization a part of your strategy

    SMS marketing is unique in that it combines the ease of a large marketing campaign with the personal touch of a one-on-one connection.

    This is something that successful text marketing campaigns take advantage of. Custom fields and segments are available in Talito, allowing users to send smarter and more relevant texts to their subscribers.

  2. Be conscious of your texting frequency

    While some may advise not to send texts “too much” but we recommend that you do not text more frequently than your subscribers expect.

    While sending 2-4 messages each month is recommended, your company may send several texts weekly or even daily.

    For example, a marketing plan for students that uses SMS might send weekly reminders of when the lectures are scheduled. The most essential thing is that you tell your subscribers how frequently you will SMS them. Then stay with it.

  3. Make it easy for subscribers to opt-out.

    We believe that all of your text messages will be excellent, but we cannot promise that everyone will agree. You must inform your subscribers that they can unsubscribe at any time if they are unhappy with receiving promotional texts.

    This information is automatically included in Talito's auto-confirmation message.

    Talito also will help you to create confidence and reliability by notifying your consumers that they may opt out of receiving SMS at any moment.

  4. Make sure you're on time.

    It's typically best practice to keep your messages during acceptable business hours, assuming consistency with subscriber expectations.

    Furthermore, texting your consumers while they are unable to take action or reply to you and your offer makes little sense. So, plan your marketing communications at appropriate times.

  5. Focus on bringing value to the table

    Focus on "SMART" marketing instead of bombarding your readers with the same generic ad every week. Examine each offer or announcement to see if it's SMART (Specific, Measurable, Actionable, Relevant, and Timely).

    Your consumers' chances of unsubscribing grow substantially if you don't provide value.