How to improve Brand Awareness with Instant Messaging (IM)

Admin . 08th August, 2022 . 6 Min Read

Today, mobile communication is essential, and it is hard to imagine people without their mobile devices. Due to this fact, organizations are willing to promote their products and services through a mobile 1 st approach.

According to many companies, IM marketing strategies are 3 times more effective than standalone campaigns. The lifetime value of customers who use multiple online channels is 30% higher than that of customers who use just one platform and based on these figures, IM marketing is lucrative for marketers.

Multiple advantages come with IM, especially when used as a part of a larger brand communication strategy. With searchable histories, it offers a rich user experience.

Agents, on the other hand, have a wide range of options at their disposal that make their jobs simpler. Also, managers of contact centers benefit from cheaper costs and simpler planning.

One of every business's main objectives is to increase brand recognition. When introducing new goods and services, having a distinctive presence is essential because it promotes loyalty and repeat business, which promotes exponential growth in profits

For audiences to comprehend, remember, and feel at ease with your branding and products, it is crucial to increase brand awareness. If you can raise brand awareness among your target market, you can make sure that people think of your company first when they are prepared to do some research and make a purchase.

Define your Brand, Story & Mission

Although they may appear to be the same thing at first glance, your brand is actually made up of what appear to be three distinct parts.

Consider how you want people to remember your brand when creating it. What would people say about your brand if it were a person when you weren't around?

Uncertain about what consumers are saying about your brand? Consider reviews. Past messages can be viewed and accessed using the IM messaging history. It is beneficial to gain the most accurate understanding of how people will remember you.

The next step in this process is to focus on your story. This is the who, what, when, and why of the transformation of this idea into a company. People enjoy good stories, so if you can tell yours in an engaging way, you'll be able to stay in their memories for a while.

You can define your brand mission by answering the following questions:

  • What are your company's objectives?

  • How are we going to accomplish that?

  • Who will you contact and sell to?

  • What will be the result of your actions?

Understand your target market

Creating buyer personas can help you avoid just making noise for the sake of making noise and will enable you to market to the right people strategically and intentionally.

When it comes to building your brand awareness through instant messaging, the people who are most likely to be interested in what you have to offer will be the most likely to notice you, so keep your buyer personas in mind throughout all of your marketing initiatives.

Create comprehensive buyer personas by using customer analysis. assemble data such as:

  • Behavioral drivers: What are their top priorities? They might want to improve their productivity, pick up a new skill, or gain status.

  • Purchase-related barriers: What prevents potential customers from making a purchase? Determine what information they require to make a decision based on their reluctance and concerns.

  • What is the customer's mental state at this moment? Do they want the satisfaction of a customized experience or do they prefer to save money?

  • Where can you find your customers? Location Do they frequently communicate on social media, or do they prefer more conventional channels?

Send instant messages tailored to particular groups of customers by segmenting your target markets based on factors like age, location, gender, and past purchases. This grouping enhances the effectiveness of your campaign and produces worthwhile outcomes quickly.

Target Specific Channels

Knowing who your target customer is will help you decide which channels to use to reach them. There are so many channels available that it would be impossible to choose just one to spend your marketing budget on.

Focus your efforts on the channels where your target audience is active when creating an IM marketing campaign to raise brand awareness. Your target audience will become more familiar with your brand as a result.

Image texting for IM.’

Businesses with image messaging in their incentives give their customers something extra to look forward to and increase engagement. Even though IM is effective, adding an image link to your marketing campaign elevates it.

Make Your Offers Irresistibly Attractive

Promote special offers to your repeat customer base to increase credibility. Making your premium customers feel special by sending them exclusive offers helps to establish a strong rapport between them and the brand. The best way to inform customers about offers is to use their names because this encourages customer loyalty much more quickly.

For powerful effects, texts about significant discounts or promotions like 50% off or 2+1. You must quickly pique your customers' interest before sending them directly to the promotional section of your website via the Instant messaging link.

Loyalty Programs

Remind your inactive loyalty program members of their point balance, benefits, and how many more points they have left for their next reward to keep them informed and engaged.

eCards for mobile devices

Sending customized eCards to your clients or loyal rewards members via IM is a terrific way to do it. Customizing these IM messages to be sent on important events like birthdays, anniversaries, or one-year participation in the program shows you appreciate and cherish their membership.


Coupons and discounts are appreciated by all customers. A coupon may simply impact a customer's choice to buy if they're on the fence about whether or not they want to support your business.

Tips to Use IM to improve brand awareness

Enlightening text Make an engaging IM message that is effective. You can write compelling text that convinces customers to buy right away in as little as 160 characters. A clear call to action, such as a website link or phone number, should always be present. It gives the text purpose and gives guidance for further action.

Send personalized messages based on the preferences, purchasing patterns, and shopping trends of your customers. Customizing the messages will help increase brand awareness and involvement with the brand, which will lead to repeat business

Send order updates following a sale –

Texting your consumers to let them know how their order is progressing can keep them satisfied and informed. Be sure to include shipping and delivery dates in your update texts.

Warm Wishes –

No business can exist without its customers, it is your responsibility to make them feel valued and appreciated. Send your customers a text message thanking them for their continued support and wishing them good health.


Building brand awareness does not have to be as difficult as it may appear. You can use IM messaging to connect with your target market, boost engagement, and raise brand awareness. Increasing brand awareness can be simple once you've determined who your target market is and understand who they are. With a significant financial investment in branding, you can compete head-to-head with your rivals.

Finally, it's critical to keep in mind that brand awareness is a process. Test new approaches repeatedly to determine which has the greatest impact. Want to find out more about how Talito could be the best instant messaging platform? Send an email to with your inquiry. Or, click here to find out more!