How SMS can work as a digital marketing strategy for B2B Businesses

Admin . 29th July, 2022 . 6 Min Read

Digital marketing is a marketing approach that entails reaching out to customers via digital channels including websites, social media, search engine advertising, and email. Mobile marketing is a type of digital marketing that focuses on clients who use mobile devices to get information.

Although theoretically a part of digital marketing, mobile marketing has swiftly grown to become the most important component.

The majority of people choose to access content through their mobile devices. Business customers are no exception.

They're using their phones to look for any information they could require as well as potential vendors and service providers.

By embracing mobile in B2B marketing and launching a robust SMS marketing strategy, your company will be able to track current and potential customers wherever they are in their buying journeys and there isn't a successful business that doesn't profit from mobile marketing in some way.

According to Google, more than half of all searches are conducted on mobile devices, making your mobile marketing approach more vital than ever. The nature of B2B enterprises is one of the key reasons why many people are skeptical about SMS as a B2B marketing strategy.

B2B marketing and sales focus on promoting and selling products and services to other businesses and enterprises rather than direct consumers.

People associate B2B clients with a more "professional" mindset, therefore they believe the SMS marketing technique and content aren't suitable for them.

B2B companies, on the other hand, sell to people as well. In fact, they are the folks who are less prone to impulse purchases and purchase judgments based on emotions. That implies you'll need a more personalized and conversational approach to guide them along the sales funnel.

Benefits of SMS marketing

  • Unrivaled open rates: With 95% of receivers opening SMS, you can rest assured that your message will be read.

  • SMS allows for truly real-time marketing opportunities because text messages are opened within 3 minutes of receipt.

  • Targeted Content: For a better reaction, create distinct messages based on the interests and issues that your various client segments experience.

  • Include links to campaign landing sites in short link messages for a consistent experience.

  • Users do not need to download an app, own a smartphone, or have access to the internet.

  • Millennials are already in the workforce and prefer to communicate via SMS.

  • Text messages from businesses are preferred by 85 percent of mobile device users over phone calls or emails from enterprises.

  • Campaign Tracking:

How to Conduct a Successful B2B SMS Marketing Campaign

  1. Plan out your SMS marketing strategy.

  2. To establish an efficient B2B SMS marketing campaign, you must thoroughly strategize your approach.

    This is the most important component of your B2B SMS strategy: you must create a practical structure that you will use to conduct the campaign. You may connect SMS with multi-channel messaging in a variety of ways.

    You can, for example, conduct surveys using text texts to collect input on email marketing efforts.

    SMS surveys can help you collect more information about your prospects and create personalized email marketing campaigns. Just make sure they aren't required to give lengthy responses. Questions with a simple 'yes' or 'no' answer will suffice.

  3. Make a list of people you want to reach out to.

  4. Take a moment to consider the goal of your message and who you want to reach out to before sending it.

    Are you reaching out to new leads, stale leads, active customers, or consumers on the verge of churning? Why are you approaching them in the first place? Build up parts and tailor your message once you have a clear notion of your goal.

    More information on how to tell a story for B2B clients may be found here.

    Make sure your contacts have given you permission to contact them before sending SMS messages. Buying contact lists is a bad idea.

    It's not just a spammy business practice, but it's also illegal in several nations. These are cold leads, and if they report you to the Federal Trade Commission, your phone number may be blacklisted. Take the time to create opt-in contact lists instead. You can create these lists by driving traffic to your website's lead forms, using search engine advertising, social media advertising, and other methods.

  5. In your SMS marketing, create an appealing message.

  6. You may send a variety of text messages to businesses. Polls are a great way to obtain input on your marketing activities.

    You can ask questions to obtain more information about your prospects and tailor your email marketing campaigns accordingly. You can also collect more information about prospects to better understand them and the problems they want to solve.

    Other forms of text messages that you can send to B2B prospects include:

    • Announcements from the company: Perhaps you've made modifications to your product pricing or have a planned product launch.

    • Updates to your material: Instead of sending your new content to prospects, you can send it straight to them. Simply send them a text message with a link.

    • Remind your prospects of their next meetings or demonstrations with you.

    Keep track of how long your SMS communications to B2B prospects are. Make sure they aren't too long. People don't like to read long text messages on their phones, so keep that in mind. You won't be charged for split messages if you keep inside the 160-character limit.

  7. Determine the relevance of your contact list by segmenting it.

  8. Don't send the same text message to all of your B2B SMS marketing subscribers. First, you must split your list for relevancy. Divide your target list into groups depending on things like:

    • Need-based - Personality qualities, personal values and views, motives, pain points, purchasing criteria, content interests, and so on are some of the common variables.

    • Behavioral segmentation - Behavioral segmentation examines how your current customers engage with and use your product.

    • By Firmographics- The groups are split based on factors such as company size, location, customer technologies, and so on.

  9. Be Consistent in Your Timing

  10. Your SMS messages should be sent at the most convenient moment for your B2B prospects. That way, you'll be able to engage prospects effectively and convert them at a high rate.

    According to Marketing Dive, sending SMS marketing messages during business hours is the most successful. That makes sense because your B2B prospects will be working at that time and will be open to anything work-related.

    When sending SMS marketing messages, keep the following in mind:

    • On Mondays, B2B prospects dislike receiving texts: Allow time for your prospects to adjust to the new week. Send your messages later in the day if they are truly essential.

    • Send them early in the morning if possible: A B2B prospect who receives a marketing text message at 5 a.m. will almost certainly unsubscribe from your list.

    • Send them only during working hours: If a B2B prospect receives your SMS marketing message while trying to unwind from the day, expect an unsubscribe.

    • Once you've decided on a schedule, strive to keep to it so that your B2B prospects will begin to anticipate your SMS marketing messages. They'll become accustomed to receiving your communications at that time and be less irritated as a result.


SMS marketing continues to be a powerful tool for outreach, advertising, and even remarketing efforts. It's a wonderful way to reach out to B2B prospects who want a more personalized approach to converting. Your prospect receives an SMS message immediately and reads it within three minutes of receiving it. You can take proactive measures by creating a transparent, two-way communication platform through your campaigns. Send an email to with your inquiry. Or, click here to find out more!