Customer communication through their preferred channels has shown to be an effective marketing tactic. Multi-channel messaging has long been acknowledged as one of the most effective strategies for raising sales; nevertheless, it was only recently that multi-channel chatbots were developed to address the issue of scalability in order to increase sales. In contrast, the use of mobile marketing has advanced from being an afterthought to becoming the core emphasis of many digital marketing campaigns in the last few years, having previously been considered a secondary consideration. Text message marketing (SMS) is a crucial component of a successful marketing strategy, and for good reason: it is cost effective. It is estimated that more than 97% of text messages are opened, and with such a high open rate, you can almost guarantee that your message will reach the intended group of consumers.

When you’re running an e-commerce website, driving steady traffic to your website is key. Here are some tips to help you develop captivating messages that encourage recipients to visit your website.

1. Take advantage of SMS and Multi-channel message integration

Starting with an integration of SMS campaigns and multi-channel messaging is a smart place to start. Making use of these integrations might assist you in sending text messages automatically in order to maintain customer engagement. Maintaining open lines of communication with your clients fosters a genuine connection and motivates them to come back to your website. Incorporating this method with the apps that you already use makes the process much simpler and allows you to send more messages with less effort.

2. Use A Call to Action

Keeping your text messages short and sweet is very important. However, in order to achieve the results, you desire, you must also communicate clearly with your clients and prospects. This frequently entails putting a call to action rather than simply including the link without any additional information. Be confident in telling your receivers exactly what you want them to do - in this case, to click on the link and visit your website! Simple language such as "click here to see our current sales" or "click here to see our latest promotions" can be really beneficial. It informs the user of what they are about to click on as well as the benefits of visiting your webpage.

3. Ask for Feedback

Surveys which are integrated with multi-channel messaging platform are yet another excellent tool for engaging your clients and encouraging them to visit your website. Consider sending a text message survey to your customers after they have made a purchase, used your service, or otherwise interacted with you in order to obtain feedback on their experience with you. Customer satisfaction surveys demonstrate to customers that you appreciate their ideas and experiences and that you are committed to improving in the future by sending out surveys. It can also provide your company with extremely valuable input that you can utilize to improve your company's performance in the future. More than that, sending out a survey is an excellent method of generating traffic for your website. While you can finish the survey entirely by text message, you can also provide them a link to the survey on your website, which they can complete there.

Conclusion

One of the best things about SMS marketing is that there are so many different strategies you can use so that you can choose the best option for your business. Hence marketers now have an increasing number of touch points. These are all possibilities to utilize for those that have a multi-channel marketing strategy in place, not reasons to be concerned.

Customers are expected to engage with at least two of the several marketing channels available, therefore Talito will ensure that your campaign is consistent across all message channels. Our multi-channel messaging solution is simple and user-friendly. You can take proactive measures by creating a transparent, two-way communication platform through your campaigns. Send an email to sales@talito.io with your inquiry. Or, click here to find out more!