Your SMS and multi-channel communication marketing strategy can be taken to a whole new level with the right messaging tool. However, like with any new strategy, there are recommended practices to follow in order to maximize your return on investment. It creates an efficient platform for communicating with mobile customers when used correctly.

Sending the Right Messages to the Right Audience.

Send only relevant messages to your customers, providing them with the information they seek.

Event Promotion: Directly market your events, promotions, or coupons to potential customers, including retargeting prior buyers.

Instill a sense of urgency in your audience.

Customers will respond faster if you provide an expiration date to a promo or an offer, which will assist you to get outcomes or obtain or request for information as quickly as possible.

Inquire about the preferences of your clientele.

Inquire about how often they'd like to receive messages and what kind of information they'd like to receive. Then simply tailor your SMS marketing campaigns to fit their preferences.

Get Your Timing Right

Immediacy is the name of the game when it comes to text message marketing. The average time it takes for people to open messages is 3 minutes. Clients' responses to SMS-promoted sales, promotions, and events are most effective when they are last-minute impulses. Sending texts too early in the morning or too late at night can put you on thin ice. Hours between 8 a.m. and 9 p.m. are acceptable. According to research, the optimum time to send an SMS is during weekdays between 09:00 and 12:00, and 12:00 to 15:00 on weekends. Take text timing to the next level by determining the optimum moment/s to send a message to a specific person/audience based on their previous interactions with your text marketing campaigns.

Send Messages When They're Needed

Because we live in a 24-hour world, you may send relevant messages to your consumers and prospects whenever they are ready to hear from you. Allow your customers to specify when they'd want to receive communications, and then program your tool to send them at that specific time.

What's the best way to get started?

• Compile a customer database.

• Segment your database into smaller groups based on your industry. Geographic location, recent transactions, customer history, and a variety of other characteristics that can all be used to create groups.

• Create an SMS marketing campaign with one or more of those categories in mind.

• Send out your multi-channel or SMS campaign.

• SMS or multi-channel messaging can be used in conjunction with other modes of communication. Customers can be texted when your email newsletter is sent out, or you can text them a message asking them to visit a URL for more information. Customers will be texted to follow you on Instagram or Facebook. Combining communication channels can be extremely effective.

Our bulk SMS and multi-channel messaging solution is straightforward and easy to use. Want to find out more about how Talito could be the best bulk-SMS and multi-channel messaging solution for your business?

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