Do's and Don’ts of SMS Marketing.

Admin . 30th November, 2021 . 2 Min Read

SMS is the single most effective tool in any text message marketing campaign, with a staggeringly high open and read rate, compared to emails. It allows senders and recipients to develop one-on-one relationships. Text message services are designed to assist your business by attracting, retaining, and nurturing client connections with those who love your brand. Incorrect use of these SMS services can be detrimental to your organization!

Following are some of the Do’s and Don’ts of using text messaging services today.


  1. Call-to-action (CTA)

  2. SMS messages are limited to 160 characters in length. The "5 W's and one H" of journalism - What, Who, When, Where, Why, and How – are a great method to create an effective text message. For your call-to-action, the last W (Why) and the H (How) are the greatest foundations (CTA). Simply put, you're instructing your clients what they should do after they've seen your SMS marketing message.

  3. Make advantage of an attention grabber- a “hook”

  4. Come up with a clever lead for your SMS. The shorter the message, the better, and if you can make it witty or interesting, you'll get a lot more responses/engagements.

  5. Use a conversational style that is personalized

  6. Texts may be used to engage, persuade, and inspire your customers. Personalize your bulk SMS messages by inputting recipients' names and other relevant details.

  7. Keep your SMS content to a minimum.

  8. Remember to make it brief and sweet whether you're sending a booking reminder, delivery confirmation, or a seasonal promotion.


  1. Don't make all of your texts about sales.

  2. Always include a link and a call to action to your messages (CTA).

  3. Avoid sending mass SMS bursts to your clients at inconvenient times. Marketing in the middle of the night or early in the morning is never a good idea.

  4. Don't become a nuisance to your consumers — depending on your relationship, a text once a week may be excessive. For the greatest outcomes, keep track of and measure them.

  5. Don't poison your brand with slang, vulgar language, or other discriminatory sentiments that no one wants to hear via text message services.

Our bulk SMS and multi-channel messaging solution is straightforward and easy to use. You can take proactive measures by establishing a transparent, two-way communication platform. You must now be able to receive any responses, properly categorize them, and respond to them as promptly as feasible.

Would you like to learn why Talito could be the best bulk SMS and multi-channel messaging solution for your business? Inquiries should be sent to

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