How SMS and multi-channel messaging can help the Media and Entertainment Industry.

Admin . 16th November, 2021 . 2 Min Read

The expansion and demand for media and entertainment are increasing exponentially by the day. Because creativity and innovation are at the heart of this industry, proper, structured business promotion is critical.

In Sri Lanka, smartphone users check their phones at least 8 times an hour on average. Their eyes are hooked to the screen as they devour information about celebrities, current events, and news, amongst other things. Almost all of these consumers want to learn about upcoming events and promotions from entertainment establishments should they receive any such push messages to the messaging channels they proliferate.

Customers are the lifeblood of any company. Engaging them on a proper cadence is imperative. With two-way communication, you can provide them with the platform they require. Attract and retain new customers for upcoming events by sending targeted reminders about events and other important information. Moreover, by sending personalized messaging to engage users media and entertainment companies will be poised to gain more eyeballs and customer engagement.

Here are some examples of how you can communicate with your customers using bulk-SMS and multi-channel messaging:

  1. Promote events - SMS and multi-channel communication can be used to send promotional messages for events, competitions, music releases, album launches, and so on. Information may be distributed to a large number of users at a single click via text message marketing.

  2. Ticket sales - you can boost ticket sales by including links to ticket sites in the text message itself. This saves time for your guests because they won't have to stand in long lines to get their tickets.

  3. Conduct customer surveys- the entertainment business is one that elicits a lot of feedback. You can learn about your customers’ preferences by conducting surveys, such as what forms of entertainment they prefer and how you can better provide those requirements to them.

  4. Promote last-minute sales- you may be looking forward to the next concert or show, only to discover that the venue isn't quite full. This is an excellent opportunity to send a message using a bulk-SMS or multi-channel solution to a wider audience of your customers informing them that seats are available.

SMS and multi-channel messaging can also benefit the entertainment industry in a variety of ways, such as assisting hospitality businesses to save money by avoiding unfilled reservations and increasing traffic to their websites and social media pages.

If you haven't tried bulk-SMS and multi-channel marketing for your company yet, now is the time. You'll be able to attract new clients, keep existing customers pleased, and collaborate with your entertainers and staff to keep things going smoothly.

Would you like to learn more about why Talito might be the ideal bulk SMS and multi-channel messaging solution for your company?

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