Spas and salons are some of the most prominent customer-facing businesses. Customers that visit a spa or salon and use its services are the lifeblood of those businesses. The beauty and hair industry has been one of the hardest hit businesses by the coronavirus pandemic, with overall sales plummeting by 45% by the end of 2020.

Customers need clear, open communication for these businesses to effectively function during the pandemic, especially given that they all require close person-to-person interaction and close physical proximity. It is not only necessary to communicate with clients, but it is also necessary to connect with them on a regular basis. This will allow them to attract new customers while also encouraging existing clients to attend spas and salons. Even long-term clients will have queries regarding services, especially regarding preventative health measures taken by the establishment. Facilitating existing customers and potential customers to correspond via SMS or using other multi-channel messaging with questions will enhance business credibility.

Personalized messaging will add a new dimension to “customer engagement” and “customer service.” Customers who opt-in to text messaging campaigns are indicating that they want to hear from such businesses.

Sending a single text to a wide group at the same time is beneficial for:

• Using discounts to increase bookings and income

• Increasing brand awareness

• Increasing attendance

• Filling empty spaces in your calendar

How can text message marketing help your spa or salon-

• Remind clients of appointments - by sending out reminders, you can reduce the number of missed appointments. Sending SMS reminders to your spa and beauty salons will attract repeat consumers.

• Promote last-minute specials - Increase your business on slow days or when you have cancellations by promoting last-minute specials. Because the majority of texts are viewed in a matter of minutes, this is an effective approach for promoting last-minute discounts.

• Holiday/birthday rewards – time your offers to coincide with holidays or customer birthdays to encourage further site visits. Providing a discount or voucher can enhance the experience and make it more memorable.

• Use text coupons to attract new clients to your salon or spa.

• Appointment scheduling and management - text messaging makes it simple to schedule a spa and salon's operations. Customers will appreciate not having to waste time contacting to schedule an appointment.

• Text COVID-19 safety measures and check-in instructions to others- Giving clients advance notice of what to expect will make the encounter more pleasant. Create a text template that details your spa or salon's safety policies, such as requiring everyone to wear a mask and maintain sufficient social distance. You might also offer a link to your website or Facebook page that explains your cleaning schedule and any capacity reductions.

Want to find out more about how Talito could be the best bulk-SMS and multi-channel messaging solution for your business? Click here to find out more.